OUR VISUAL IDENTITY
Lewerentz is also a visual presence throughout Blique Nobis’s graphic identity. The typeface used in the hotel’s logo and printed materials is inspired by the typeface Lewerentz himself designed for the 1930 Stockholm Exhibition—the same year he designed the buildings that now make up Blique Nobis.
A collaboration between the type foundry Letters of Sweden and Fredrik Gruber in 2016 resulted in the Funkis typeface. The characters are strongly inspired by the letters Sigurd Lewerentz created for his poster for the Stockholm Exhibition in 1930. This event had a major impact on architecture and interior design in the years that followed and is considered the breakthrough of functionalism in Scandinavia.
"We naturally chose Funkis for our logo, and that’s where we found a graphic foundation to build on. Color is a key part of our visual identity, and the color combination we settled on is inspired by the functionalism typical of Lewerentz, but with a modern Blique."
says Alice Garpenschöld, graphic designer Blique Nobis
On the right, you can see the famous poster for the 1930 Stockholm Exhibition. Take a close look at the typeface and compare it with the one we use in our headlines to see the similarities.















